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Harvest Fields,

A fictional packaging assignment for a module "Packaging Design"

This project was a packaging assignment and we were tasked to design a packaging for nuts for a brand called Harvest Fields. The two flavours given were Thai Coconut BBQ Quinoa & Almonds and Vanilla Lavender Chia & Cashews. 

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My target audience was a working adult who is fit and does a lot of physical activity, hence needing a snack which provides both flavour and a pack of nutrients and energy. I based my design on that and came up with an expressive and sophisticated packaging for my client. Its bold contrasting colours as well as the unique bomb-like packaging help the product to stand out from the rest on the shelves.

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I used powder to help emphasise the 'blast', which represents the powerful flavours and nutrients the product contains. Majority of the imagery was shot by me.

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This piece of work was nominated for the Singapore Packaging Star Awards 2018.

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